• My
    Everyday
    Elegance

    By Ulrika Bolinder

Who am I?

I’m Ulrika Bolinder, the founder and creative designer of Bolinder Stockholm, leather bags for everyday elegance.


To see the elegance in life is my mission, whether it’s how we dress, how we talk or how we behave in general. Getting everyday elegance in life is a matter of rising to the occasion. Every day.

Explore my world

Let´s cuddle ourselves out of this mess

ELEGANCE

We have a new family member
- Monty, named after the American actor, Montgomery Clift, a mix between Maltese and Coton de tolear.

Norrviken park in Båstad

INSPIRATION

I’ve been in love with the Bjäre area for many years. It’s a lovely piece of Sweden with a hilly landscape and a fertile agricultural land. This is where the first potatoes and strawberries of the season in Sweden grow.

My way of dealing with life from home in these special times.

Inspiration

My way of dealing with life in these special times is keeping up the routines. Starting the day like always- a good breakfast, make the bed, take my shower and get dressed.

My love of New York

Travel

I believe my love for New York starts earlier than I understand myself. Let me explain. My parents and I moved there because my mother signed a contract with the first so-called model mother, Eileen Ford, Ford Models Agency.

6 reasons why I love the Cherry Blossom

ELEGANCE

Who doesn’t around the rose-scented breeze of spring that invigorates the senses and cleanses the mind free of all toxic thoughts and energies?

The Morning Routine with Elegance

Elegance

It is during the morning routine I love to plan for the day in many ways. The key to elegance is to plan for enough but not too many activities. 

The impressions from the time of Axel Munthe

Travel

San Michele is the villa in Capri, built by the Swedish doctor, Axel Munthe, around 1890.

My Wardrobe

Elegance

Since I live in Sweden with lots of weathers, it means lots of clothes to match the daily forecast.

Role models and why we need them in our strive for elegance

INSPIRATION

We should always strive to be our best. That considers some thought. First, what would be my best me? When do I like myself?

The Elegance of Positano makes me fall in love. Again.

Travel

I have always been in love with Italy. But not until recently I had the chance to visit Positano. 

Clearness of Focus in the game of tennis

Elegance

For many years I watched my husband take the car Sunday evening for his weekly match in tennis at his local tennis club.

The elegance of taking one task at the time

Inspiration

A path for elegance is having a flow in life that moves you in a seamlessly effortless way forward.

My Instagram

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