Me

Living life through the prism of elegance is a life worth living.

Ulrika Bolinder

Bolinder Stockholm

Who am I?

I’m Ulrika Bolinder, the founder, and creative designer of Bolinder Stockholm, leather bags for everyday elegance.

As a little girl, I was tucked to bed with my bags when other little girls and boys had teddy bears and dolls.
Bags have been my thing ever since!

The inspiration for my bags comes from NY in the sixties and the style of my mother, Monica Ekman, who worked as a model at Eileen Fords. That’s the reason why me and my father, Krister Ekman, also came to live in NY and how my love for the city began.

The significant square pattern is called Manhattan square from the pattern of the streets and avenues.
My love for the city remains.

On a personal matter, I’m a proud mother of three grown-up children. Two boys and one girl. I’m been married to their father for 31 years and consider my self happy and privileged. As long as we have health I think we have the possibility to make choices and if so, let’s focus on good ones.

To see the elegance in life is my mission, whether it’s how we dress, how we talk or how we behave in general. Getting everyday elegance in life is a matter of rising to the occasion. Every day.

Read the intervju

Travel

The Elegance of Travel

One part of the elegance in life is to travel. Explore new things and be in the present. Inspiration.

  • My Love for New York

    I believe my love for New York starts earlier than I understand myself. Let me explain. My parents and I moved there because my mother signed a contract with the first so-called model mother, Eileen Ford, Ford Models Agency.

    Read more

  • The impressions from the time of Axel Munthe

    Travel

    San Michele is the villa in Capri, built by the Swedish doctor, Axel Munthe, around 1890.

    Read more

  • The Elegance of Positano makes me fall in love. Again.

    Travel

    I have always been in love with Italy. But not until recently I had the chance to visit Positano. 

    Read more

The Elegance Tools

My Foundations for Elegance in Life

Elegance in life needs a set of rules. Attitudes. Routines. Discipline. Simplicity. 

  • 6 reasons why I love the Cherry Blossom

    ELEGANCE

    Who doesn’t around the rose-scented breeze of spring that invigorates the senses and cleanses the mind free of all toxic thoughts and energies?

    Read more

  • The Morning Routine with Elegance

    Elegance

    It is during the morning routine I love to plan for the day in many ways. The key to elegance is to plan for enough but not too many activities. 

    Read more

  • My Wardrobe

    Elegance

    Since I live in Sweden with lots of weathers, it means lots of clothes to match the daily forecast.

    Read more

  • Mindfulness in the game of tennis

    Elegance

    For many years I watched my husband take the car Sunday evening for his weekly match in tennis at his local tennis club.

    Read more

My Everyday Elegance

My
Everyday
Elegance

By Ulrika Bolinder

Who am I?

I’m Ulrika Bolinder, the founder and creative designer of Bolinder Stockholm, leather bags for everyday elegance.


To see the elegance in life is my mission, whether it’s how we dress, how we talk or how we behave in general. Getting everyday elegance in life is a matter of rising to the occasion. Every day.

Explore my world

  • Let´s cuddle ourselves out of this mess

    ELEGANCE

    We have a new family member
    – Monty, named after the American actor, Montgomery Clift, a mix between Maltese and Coton de tolear.

    Read more

  • Norrviken park in Båstad

    INSPIRATION

    I’ve been in love with the Bjäre area for many years. It’s a lovely piece of Sweden with a hilly landscape and a fertile agricultural land. This is where the first potatoes and strawberries of the season in Sweden grow.

    Read more

  • My way of dealing with life from home in these special times.

    Inspiration

    My way of dealing with life in these special times is keeping up the routines. Starting the day like always- a good breakfast, make the bed, take my shower and get dressed.

    Read more

  • My love of New York

    Travel

    I believe my love for New York starts earlier than I understand myself. Let me explain. My parents and I moved there because my mother signed a contract with the first so-called model mother, Eileen Ford, Ford Models Agency.

    Read more

  • 6 reasons why I love the Cherry Blossom

    ELEGANCE

    Who doesn’t around the rose-scented breeze of spring that invigorates the senses and cleanses the mind free of all toxic thoughts and energies?

    Read more

  • The Morning Routine with Elegance

    Elegance

    It is during the morning routine I love to plan for the day in many ways. The key to elegance is to plan for enough but not too many activities. 

    Read more

  • The impressions from the time of Axel Munthe

    Travel

    San Michele is the villa in Capri, built by the Swedish doctor, Axel Munthe, around 1890.

    Read more

  • My Wardrobe

    Elegance

    Since I live in Sweden with lots of weathers, it means lots of clothes to match the daily forecast.

    Read more

  • Role models and why we need them in our strive for elegance

    INSPIRATION

    We should always strive to be our best. That considers some thought. First, what would be my best me? When do I like myself?

    Read more

  • The Elegance of Positano makes me fall in love. Again.

    Travel

    I have always been in love with Italy. But not until recently I had the chance to visit Positano. 

    Read more

  • Clearness of Focus in the game of tennis

    Elegance

    For many years I watched my husband take the car Sunday evening for his weekly match in tennis at his local tennis club.

    Read more

  • The elegance of taking one task at the time

    Inspiration

    A path for elegance is having a flow in life that moves you in a seamlessly effortless way forward.

    Read more

My Instagram

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